Sephora Fixture Redesign


Bigger Scale / Fixture Design / 2016






︎ RESERACH



︎ Adapting Brand Language



 



︎ Observation






︎ Problem Finding

Problems:

1. Mirrors are located too low or too narrow for people to see
2. Product is blending into the background
3. Tools are hard to reach





︎ SKETCHING









︎ MY APPROACH



1. Keep the big Sephora S  so it would be recognizible over a distance.
2. Emphasize the product by clean up the background and maximize the contrast.
3. Make the mirror functional.
4. Move the tool box to a location that is easier for costomers to reach.





CONCEPT REFINEMENT

| Measurements
























PROTOTYPE & TESTING

| Foam Cord Board














































Mark